Heritage Surf Products

Heritage endeavours to stock a great range of labels that represents the overall culture within surfing.

Given the growth of major surf companies over the years, in a great many instances, it has been at the expense of many iconic labels and brands.

It's not that these brands aren't available, it's just that in the competitive nature of the larger companies as we now know them, the small unique labels have been overshadowed - for the larger companies, if they don't make it, they don't stock it.

At Heritage, our goal is to seek and stock as many of these classic labels and brands as is possible and to the best of our ability, maintain their deserved place within our culture.

There are also a great many new and exciting brands with a similar ethos toward the culture and spirit of surfing that we will also stock and support at Heritage.

Men's Clothing

Ando & Friends

An art driven clothing collection from the artist Andy Davis the creator of brands “free” and “bird” and his friends.

All made on quality 100% organic cotton.

Golden Breed

Back in the days when surfing was the lifestyle of legends - Nat Young and Jeff Hakman to name a couple - the surf brand on everyone's back was Golden Breed. 30 plus years later Golden Breed remains one of the coolest retro surf brands going around.

Ocean & Earth

Ocean and Earth has been developing and designing surf products including surf apparel for around 20 years. Their accessory products are recognised worldwide as the market leader for their innovation, quality, design and function. From surf leashes and travel covers to backpacks and carry bags, O&E has focused on producing the highest quality product.

No matter if you’re doing a surfing trip up or down the coast, or extended world surf tour, travel is the inspirational element for our current range of clothing.

O'Neill

Jack O'Neill is the founder of O'Neil surf shop, opening his first surf shop in Santa Cruz, California in 1959. O'Neill are now synonymous with quality westsuits, accessories and clothing.

Shortstraw

Shortstraw is an art based surfwear brand that has been built on the joy of foam dancing in all its manifestations. From the colourful foam mowers to the soulful skeg flexers & the rich culture that surrounds the humble surf craft beneath our feet.

Toes on the Nose

Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo "Toes on the Nose" for his Surfer Quarterly magazine back in '61. It was used for an editorial column titled "Toes on the Nose" depicting the classic maneuver.

With the blessing from Surfer magazine, Toes on the Nose was established in 1992 in Laguna Beach, California with the mission to define its image through the definitive soul and style of longboarding.

Today Toes on the Nose continues the tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times.

Bing Clothing

Bing Copeland began surfing in 1949, at age 13, at the Manhattan Beach pier with his friend Greg Noll, who was a bait boy on the end of the pier.

Dale Velzy, was a lifeguard on the pier at the time and loaned them an 8 foot 80 lbs redwood surfboard to try out. From then on, Bing was hooked as was his friend Greg. Both of them hung around Velzy’s first shop for years helping sweep up, gluing up balsa blanks, shaping wood fins and repairing boards.

Bing opened his first surf shop in the fall of 1959 with his friend Rick Stoner and became one of the major surfboard manufactures of the sixties and early seventy's.

Reyn Spooner Traditional Hawaiian Shirts

In the early 50's, Reyn McCullough, packed his family and moved to Hawaii. Within a few years, the growth of Reyn's Ala Moana and other new Hawaii locations convinced him to concentrate his focus in the Mid-Pacific.

Enter Ruth Spooner who, in 1956 had established Spooners of Waikiki, and, with her one sewing machine operation on Waikiki Beach, was cultivating a reputation for the best 'kine' custom surf trunks in the islands. She made swimwear and shirts that Reyn designed, eventually selling him her business in 1962. Reyn set up four sewing machines in the basement of his Ala Moana store, and merging the two company names — Reyn Spooner® was born.

Globe

Being Progressive-open-minded and open-ended-is the spirit through which any and all advances in innovation, design and personal expression take form. It is this spirit that gave birth to Globe International 28 years ago and continues to drive the Globe and Gallaz brands today - inspiring the people, products and programs that represent them.

The founders, Stephen and Peter Hill, Hailing from Victoria, Australia discovered their shared passion for skateboarding in the mid 1970's and went on to help fuel the burgeoning Australian scene. From these early beginnings came a series of successes that ultimately have become the cornerstones of a unique global lifestyle empire.

Honolua

“Mind and Heart in Harmony” is the spirit of aloha and the foundation that the Honolua Surf Co. was founded on. Celebrating the lifestyle of the island waterman – Honolua is focused on the person who has built a life centered on the ocean and all it has to offer.

Honolua was named after the mystical bay found on the Hawaiian Island of Maui’s western shore. A perfect right breaks along the point first passing the infamous and treacherous “Cave” and ending in the crystal blue waters of the bay where an abundance of sea life lives in tranquility. The islands are also home to one of the largest populations of waterman in the world because of the wide variety of conditions they have to offer. Whether it’s canoeing, paddling the inter island straits, tow in surfing at an obscure outer reef or paddling out to off shore perfection, living in the islands guarantees a waterman the daily opportunity of being in the ocean.

Okanui

For over thirty years, Okanui have been making top quality beachwear. They handprint all their own designs onto pure cotton. You can feel the quality the moment you pull on their shorts and shirts.

Okanui is the icon of Australian Beachwear.

Von Weirdos

The preferred and reliable choice for surf and beach culture collectors, Von Weirdos - The Surf Traders' Emporium - handles exclusive, original, high-quality collectables, continuing to pioneer the surf memorabilia industry.

Whether it's surfboards, skateboards, art or general beach culture - Von Weirdos has something for you. Each and every product within the range is hand picked or crafted and developed directly by Von Weirdos, ensuring that its integrity is completely intact, and is supported by our genuine 'Risk Free Guarantee'.

Swift

The Swift Movement is a group of surfers, shapers, designers and filmmakers dedicated to enriching your everyday surfing experience through functional board designs, clothing and meaningful surf films.

The Swift Movement has available limited edition t-shirts and silk-screened prints from Glass Love and Litmus and also features a small range of designs including board shorts, board bags and other wearable items. All garments are 100% designed and manufactured from quality materials in Australia.

Rhythm

Rhythm Clothing is a relatively new label which has evolved out of Queensland and has quickly established itself at the forefront of quality boardshorts and associated apparel.

Jacobs

Hap Jacobs began shaping surfboards, at the time when board builders in Hawaii shaped pointy, round-bottom, flat deck boards for Makaha. His history in the Hawaiian and California.

Opening Dive N' Surf in 1953, and closing again in 1954, Jacobs joined Dale Velzy in California becoming the largest manufacturer of surfboards at the time and the first shop to sell silk-screened t-shirts with their logo - and they're still available today.

Bear

In 1977 John Milius, famous Hollywood producer on the scene from the 60's right through to the 90's and inventor of the Bear Surfboards brand for the movie 'Big Wednesday'. The brand is rooted in John's great passion for surf.

The first Bear Surfboards were 'shaped' in 1977 by Bill Hamilton, famous Hawaiian surfer and shaper of Kauai Island. Bill continued to shape the Bear Boards until 1991.

The first Bear boards and apparel collection including boardshorts, t-shirts, shirts and sweatshirts were produced for use in the movie. The success of the movie led to worldwide popularity of the Bear Logo and the demand for the Bear surfboards and Bear apparel.

The Bear line of apparel has only recently been made available in Australia.

18 People

Kye Fitzgerald is a clothes designer who has an impeccable degree within the surfing community. A world renowned surfer in his own right, Kye is the son of one of Australia's most iconic surfers, Terry Fitzgerald, and comes from the Hot Buttered school of surfwear.

Kye has for many years been involved in the development of clothing for surfers through design and manufacture and has now created his own label, 18 People. A label which focuses predominantly around the culture of surfing for men & women.

McTavish

Few names are more recognisable within Australian surfing than that of Bob McTavish. Bob was well and truly one of the key people responsible for the manner in which boards evolved worldwide and is still held in high regard when it comes to surfboard design.

It seemed only natural that Bob, having been such a huge influence on the culture overall, would establish his own clothing range.

The new range is the result of a design collaboration between leading Australian artist Paul McNeil, and Bob McTavish. The collection is a concise range of high quality, great looking garments, featuring imagery associated with Bob's surfing heritage.

McTavish is a range that recognises all of the classic lines over the years, as we remember them, putting his touch to t-shirts, boardshorts, caps and walkshorts in the classic fashion we all love and remember.

Switchfoot

Switch-foot is classic surfing, music and art with a cast of contributors that really brings together a tight little community of surfers spanning three generations. Designed for a more mature ‘gentleman of the surf,’ Switch-foot also encourages young surfers/artists who are interested in more than competitive surfing.

Old Guys Rule

There comes a time in your life when comfort meets substance. When all your hard work seems to have paid dividends, and the world is at your command. All the things you hoped you could do someday, you're doing. The toils of youth are now your experiences... no longer the student, but the teacher.

To celebrate your accomplishments we offer up "Old Guys Rule" to be worn as a badge of honor for a life well spent, but not nearly over...

Morning of the Earth

'Morning of the Earth' is without doubt the holy grail of surf movies. Outside of Bob Brown's 'Endless Summer', Albe Falzon's 'Morning of the Earth' has arguably impacted more surfers over 35 years, than any other surfing motion picture.

Albe has created a selective range of t-shirts that draw from many of the iconic images within 'Morning of the Earth'.

Ugg Australia

The UGG® Australia traditional ugg boot is for customers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment you try it on.